Saw this tweet the other day laying out how Zuck thinks about launching products at Meta. He simplifies it in a way that makes sense: Step 1: Spark Step 2: Retention Step 3: Growth and Scale the Community And then, only then, comes Step 4: Monetization The last part hammered a feeling I’ve had about consumer crypto products for some time: by measur

People underestimate the desire for consumers to buy into products & experiences that are unpredictable. A lot of it has to do with a craving to be entertained. You don’t want to know the ending to a movie and you fucking hate spoilers. When you see a concert, you don’t want to know the set list beforehand. You chase songs that are rare (real g

the crypto space has been talking about decentralized social (DeSo) for a while now. for an industry that challenges skeuomorphism, i think WE (myself included) have been too literal in envisioning & developing what this looks like. crypto is inherently transactional. crypto is meant to be interoperable. the mechanisms of web2 social platforms

there will be many hot takes on what is going on in crypto land. people love it. people hate it. like everything in today’s world there is no middle. but regardless of how you are observing the memecoin markets (valued now at > $60Billy), you know about it through media-- the tweets, the memes, the namesakes and soon, the Sphere. https://x.com/s

https://www.youtube.com/watch?v=7VYAkK18Rx4 There are lots of discussions around LLMs, crypto and generative AI, all of which are expanding our ability to create & consume content outside of our predisposed constraints. Interestingly, there’s a large amount of focus around product building and “solutions” aimed at maintaining what currently exi

A Framework for Consumer Crypto As we wrote last year, we believe the most sustainable consumer businesses will continue to be built around passion. What we’ve observed is that blockchain has the ability to turn passionate audiences into passionate owners, unlocking experiences that previously felt either personally or professionally prohibitive (e

Crypto faces a unique challenge for consumers. Naturally, any consumer of a crypto product is focused on two things at once: the product and the asset value. This can be equated to needing to own Facebook stock to use Instagram or needing to own a part of the NYT while also being a reader. The value shifts from “is this product good?” to “is the bu