We’ve entered a new era of marketing. One where runnings promo happens natively onchain - directly in a social feed. Now I know what you’re thinking - oh god, ads, here we go again! But here’s what makes them unique and how to use them to your benefit as someone building an audience onchain. What are Boosts? Boosts are sponsored transactions. It’s

In case its a surprise - the world hates crypto. It’s an industry that thrives off volatility, and what’s allowed so many people to be successful (at least temporarily) during major upswings and bull markets. However - the same reasons why crypto made people lots of money in short periods of time are the same reasons why the wider world has such a

Every few years we see a new meta drive the narrative around crypto. First it was ICOs. Then DeFi. And most recently NFTs. They all share one thing in common - connecting with an audience of regular people who have never touched crypto before. That’s why I’m excited about the new meta forming around points. And more specifically - points that are o

Free to listen, valuable to own. The promise of onchain music. Music is social. It’s meant to be played live and streamed millions of times. Naturally - this would mean you want your music to be everywhere, so everyone can hear it. Because at the end of the day, artists want to be heard. But what if putting your music in less places with a more foc

It’s a new era. Onchain is the new online. Releasing your music onchain is an acknowledgement to what’s next. This is what music being onchain means, and why it’s important. Onchain Music Music released on DSPs is streamed. Music released onchain is minted. Mints are the new streams. Mint a song to add it to your collection. Being onchain creates:

Open Editions are back. In the search for the perfect mint format, let’s explore this new mechanism and its implications. What are Open Editions? Open Editions are time-based drops. Simply define a price per edition, a start time, and a duration. So long as you show up during that defined time period, you mint at the same price as everyone else. Th

Getting started with Music NFTs is hard. Managing artists is even harder. As someone who spent the better half of 3 years managing emerging artists out of college - artist management is no easy task. On the back of the Music NFT Launchpad, we were able to bring 12 new artists into web3 by helping them mint their first Music NFTs. https://twitter.co