Introducing Blueprint by Bello
While meme coins are having their moment this cycle, NFTs are quietly evolving into their next era.
Trends like the defacto “Zora mint” pricing NFTs at 0.0007 ETH, Coinbase’s Onchain Daily and Onchain Summer campaigns, and leaderboards like Mint.fun displaying today’s hottest collectibles have expanded the scope of NFTs beyond the public’s initial perception of profile pictures and digital art.
We’re now witnessing our new internet embrace collectible content spanning podcasts, videos, music, articles, product designs, beauty kits, clothing, and more, with mints rooted in patronage and speculation.
In the last two months, I’ve personally experienced this evolution, selling over 130 ETH worth of podcast NFTs and figuring out what it means to go viral onchain, attracting 150k mints across 60k unique collectors to my content.
This has led to Mint Podcast placing the #1 slot numerous times on Mint.fun.
As well as topping both the 7-day and 30-day charts, and becoming the #1 creator on Zora, surpassing even brand accounts like Base and Uniswap in Protocol Reward earnings.
I’ve documented some early insights in my episode with Coop, where we discussed the concept of going viral onchain, diving into quite the rabbit hole.
This journey inspired Ellie and me at Bello to launch Blueprint: a 4-week onchain accelerator to replicate my success with other creators.
To help bring this vision to life, we raised $1M from partners like Zora, Pods, Guild, Bonsai, Drakula, and Layer3.
Over the next six months, we’ll work with 30 creators to learn the blueprint for selling 100 ETH worth of their content onchain and enter the 100ETH Club.
This is equity-free funding, where the virality of your content measures your success.
I’m thrilled to share this update with the Mint Podcast community and invite any creator reading this to apply to Cohort 1 today.
Here’s everything you need to know.
How does Blueprint by Bello work?
Our goal at Blueprint is to help your content go viral onchain and attract thousands of mints.
The $1M is split into 3 cohorts of $300k each across 6 months, with the first cohort going live August 12.
We’re reinvesting this funding into 10 creators per cohort and pairing you with mentors and the know-how to reach the milestone of selling 100 ETH in primary sales after you graduate.
Who’s involved?
We’ve rallied a curated list of granters and contributors to help support Blueprint’s vision.
A special shoutout goes out to Zora, Pods, Guild, Bonsai, Drakula, and Layer3 for contributing the $1,000,000 in funds that will be reinvested into creators over the next six months.
They’ve contributed these funds because they’re at the forefront of experimentation, understand the core of onchain virality, and want to support a new class of creators win in web3.
Who Should Apply?
We're looking for creators who range from crypto-curious to chronically onchain.
These could be podcasters, vloggers, writers, streamers, musicians, visual artists, graphic designers, and everything and anything in between.
You should be a full-time creator with a consistent record of publishing content across any format.
Key Details
Blueprint by Bello is highly competitive, with only the most ambitious creators selected per cohort.
If you’re interested to apply, here are the key details to keep in mind:
Today, July 16: Applications Open
July 28: Applications Close
August 12: Week 1 Kickoff
September 9: Wrap Up Week 4
September 13: New York Party
What You’ll Learn
Over the four weeks, our initial hand-pick group of 30+ mentors will cover essential topics such as:
Building an Onchain Audience
Reverse Engineering Onchain Distribution
Achieving Onchain Virality
Aligning Incentives with Collectors
Organic vs. Paid Mints
These folks will lead intimate 1on1s, fireside chats, and panels so that by the time you graduate, you'll be equipped to join the 100ETH Club.
What is the 100ETH Club?
The 100ETH Club is a group of ambitious creators who've generated 100+ ETH in primary sales.
Hitting this milestone is the epitome of what it means to be an onchain creator.
We'll reward those crossing each milestone with a tailored Infinite Objects plaque.
Remote Format
Blueprint is primarily remote, allowing creators from around the world to participate without geographical constraints.
The program will commence with a party in New York for all participants, setting the stage for an incredible journey.
What’s in it for Bello?
Blueprint operates on a revenue-sharing model in exchange for funding, mentorship, and tools to help you go viral onchain.
Our incentives are aligned.
We only win when you win.
Apply Now
Cohort 1 applications are now live until July 28th.
Apply now directly on the website to learn the blueprint for going viral onchain.