This article was first published in April 2024. For more details, see here.

[ From "human mining" to "mining humans," the initiative is in your hands. ]

In today's evolving global economic structure, we are witnessing a profound shift: from the era of "capital dominance" to "user dominance." This transition is not just a change in the balance of power in economic activities, but a fundamental reshaping of the mechanisms of value creation and distribution.

In this process, airdrops have emerged as a new form of capital flow. They are not merely a marketing strategy but a response from the world of capital to the demands of a new era, redefining our relationship with capitalists.

1/5 The Era of Capital Dominance

To understand the era of "user dominance," we must first review the history of "capital dominance." For a long time, economic activities were dominated by the power of capital. During this period, capital owners controlled resource allocation and decided what to produce, how to produce it, and for whom to produce it.

This era was characterized by a high concentration of production materials, with market dynamics driven more by the supply side. In this context, consumers played a relatively passive role, holding a lower status in market exchanges and often being at the mercy of products and services.

In the "capital dominance" era, market competition focused on production efficiency and cost control. Companies gained market share through economies of scale and monopoly advantages, often placing consumer demand and experience in a secondary position. Corporate success during this period emphasized capital operations, market expansion, and cost optimization rather than consumer satisfaction and user experience.

2/5 The Rise of User Dominance

With the development of information technology and the rise of the internet economy, market power gradually shifted from the supply side to the demand side. In this context, the concept of "user dominance" emerged. User demand and experience became the center of market competition, and the key to corporate success shifted to better serving users, meeting their personalized needs, and providing experiences that exceed expectations.

In the era of "user dominance," users have significantly enhanced choice power. They are no longer passive recipients of products and services but have become an important force influencing product development and service innovation. Social media and online review systems allow users' voices to spread widely, significantly impacting companies' brands and products. Therefore, companies must start from user needs and continuously innovate to attract and retain users.

3/5 Airdrop: Bridging Capital and Users

Against this backdrop, airdrops have become a unique phenomenon. Airdrops involve companies directly giving tokens or products to users without any cost to the users. This is not just a marketing tactic but a way for capital to pay tribute to the "user dominance" era. The essence of airdrops is that companies recognize that in a user-driven market, winning user attention and favor is key to success.

The implementation of airdrops reflects a new value: corporate success depends on user participation and support. Through airdrops, companies convey not just "free" value but, more importantly, establish trust and connection with users. This direct user incentive mechanism can quickly expand the user base and increase brand awareness while promoting a more equal and reciprocal relationship between capital and users.

4/5 From Capital Dominance to User Dominance

The rise of airdrops signifies that the transition from "capital dominance" to "user dominance" has deeply penetrated capital flow and distribution mechanisms. In this process, we witness the shift of value creation and distribution focus from capital to users, reflecting a fundamental change in the power structure of economic activities.

This change is not merely an update of market marketing strategies but a fundamental reshaping of corporate core values and business philosophy. In the future, we can foresee that with technological progress and further empowerment of users, companies that deeply understand user needs, actively respond to user calls, and innovate with a user-centered approach will succeed in this "user dominance" era.

Ultimately, airdrops are not just a simple giveaway strategy. They symbolize a new relationship between capital and users, paying tribute to the shift of power to users and forecasting the future economic development model. In this new era, companies and capital must reposition their roles and continuously innovate, centering on users to achieve sustainable success and development.

5/5 Conclusion

The rise of airdrops in blockchain is just the beginning and will eventually spread to more industries and fields.

Blockchain is merely decentralized infrastructure that enables airdrops in the virtual space.

Airdrops do not necessarily require blockchain to be implemented.

In the future, you will see more airdrops from traditional industries, not just discount promotions.

If "being mined" is out of your control, becoming an "airdrop miner" should be your proactive choice.

Not everyone can catch an airdrop, only qualified "miners" can.

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